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GOOD FOOD TECHNOLOGIES

Overview

Good Food Tech is a young Hong Kong start up offering its first sustainable product – alternative pork launching in Hong Kong with Chinese restaurants within the Food Made Good HK Member network, in July 2022.

1500 targets contacted
1 Launch Campaign
1 LCA Research
Good Food Tech was looking to launch their product using our network of sustainable chefs to generate leads for their new plant-based pork product.
Approach
  • Targeted email campaign to our community and partners in Hong Kong and globally
  • Introductions to high quality F&B contacts for lead generation to grow the brand
  • Opportunities created via our monthly member meet – up with an 8 course meal for Mott 32 designed with Plant Sifu and a speaker slot

Launch

of a plant based pork alternative for the asia market

Outcomes
  • 8 targeted leads met
  • 1 Email campaign sent to target restaurants
  • 8 dishes designed by FMG member Mott 32, and served at Community meet-up
  • Speaker slot at our Sustainability Meet-up event to increase brand visibility

“We aspire to Feed the world by creating tasty, nutritious, affordable and innovative food products”.

Joshua Ng & Andrew Leung
Good Food Tech

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Are you about to launch your sustainable brand/product in APAC? Let us support you with our sustainably minded network of food service and food retail community!

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