Our work

HSBC

Overview

We worked with HSBC and their agency to forge sustainable food partnerships and create engaging content for customers, employees, and clients. HSBC sponsored the relaunch of the One Planet Plate campaign (www.oneplanetplate.org)

6600+ participating outlets worldwide

684,000 social media viewers reached

16 Countries Reached

One Planet Plate

Sustainable Restaurant & Dining Campaign

Approach

A social media content campaign featuring participating restaurants to influence diners
Platform for employees to engage clients
Collaborated with KOLs to showcase sustainable food

The One Planet Plate Global campaign kicked off in the UK, Singapore and Hong Kong. Delivered thought leadership in the food sustainability, and wellbeing space. Digital and social media content featuring participating restaurant chefs, and KOLs.

Outcomes

Influenced diner choices – 16 countries globally
Sustainable dining events for corporate clients
Sustainable menu design at Wimbledon, Singapore Rugby 7s, Hong Kong Rugby 7s and HSBC Women’s World Championship golf tournament
Employee engagement via Tasting Kitchens with live cooking demos in HK
Sports Ambassadors and KOL social media videos
HSBC-led campaigns linking sustainable dining, mental health and wellbeing

One Planet Plate has continued to grow in the UK and Singapore since the launch in February 2022. We are finally excited that One Planet Plate has launched in Hong Kong on 25th July 2022 – another country in the Asia Pacific Region that is taking part in the campaign! With over 200 restaurant outlets in Hong Kong submitting dishes including Pizza Express, Mandarin Grill + Bar, Fairwood and YAMM at The Mira Hong Kong we are scaling sustainable dining.

“Food opens up a world of opportunity by bringing people and cultures together across the globe, enabling borderless action around the need for awareness, engagement and climate change. Our partnership with Food Made Good HK (a chapter of the Sustainable Restaurant Association) provides a platform to reach our customers and communities and inspire positive change by encouraging sustainable dining habits. From what we consume to how it arrives on our plate; we can all take simple steps that help make a difference ”

Jonathan Castleman
Global Head of Brand and Brand Partnerships at HSBC